Harry Potter and the Chamber of Secrets in hardback was the item I listed. After the success of my first sale on Ebay, I had no choice but to post another item for sale, hopefully, this one will sell as quickly as my last item. For the most part, Harry Potter books are a hot item, especially in light of the new movie coming to theaters next year. Everyone’s primed for the next Potter movie and I aimed to not only clear some shelf space, but to also make a buck.
“You can use simple words like amazing, for example or great”, Success Secrets of the Online Marketing Superstars, pg. 44. I chose to use “killer deal” in my headline. Truth be told, most folks hit up Ebay to save money or to find a very obscure item they just can’t do without. It turns out there are over 100 listings for Harry Potter and the Chamber of Secrets.
“You want to take away any fears that you’re going to rip them off or they are going to lose in some way”, Success Secrets of the Online Marketing Superstars, pg 52. In my listing, I’m offering a merchandise credit within 7 business days of purchase, however, the buyer pays shipping fees. Most people would consider this fair, especially when you’re shipping a hardback book. I’m meticulous about my books, so I’ve always preserved them quite well; shipping one back and forth would significantly lower the value since the book is bound to get banged up.
“Demand immediate action”, Success Secrets of the Online Marketing Superstars, pg 54. BUY IT NOW! Yes now, why go through the hassle of watching an item, waiting until the very last day it’s up for grabs to start a bidding war with someone in Iowa? Why not just buy it now and pay the super low $3.00 (handling is completely gratis). In retrospect, for the amount of time I spent looking at other bookseller’s listings, I probably should have used that line in my sales copy.
“Make it absolutely clear what they need to do next”, Success Secrets of the Online Marketing Superstars, pg 54. After I assured the buyer of my belief in customer satisfaction, I should have reiterated their need to buy my book right then and there. Sure, it’s $20, but I know for a fact that book was lovingly read with the utmost respect for the quality of the pages and the beauty of the story, much better.
