This site will incorporate the class’s websites. I’ve been working on the artwork for a few weeks now and I’m actually pretty excited about this project. The concept is Old Vegas, but super shiny and possibly loud like the Strip can be when you’re too tired or hung-over to deal with the tourists and throw peanuts at them.
The site’s meant to appeal to both tourists and locals, though locals will be the most likely to take advantage of what the site has to offer. Most of us hate dealing with Strip traffic and prices, so it’s no surprise that we flock to ‘neighborhood’ casinos for catch a movie and while we’re there, sometimes dinner too. If the casino is really lucky, we’ll stick around for a few pops and some nickel slots…
“When it comes to selling on the web, shortcuts don’t work”, Success Secrets of the Online Marketing Superstars, pg 58. I’ve been working on concepts and one of the interactive elements of Reeling in Vegas is a super short form that asks the site visitor if he or she is local. Harmless enough, right? If they don’t enter info, that’s fine, they’re free to browse around. Then, I’m going to ask them for their name, they can’t skip past this step, though. If they do fill out their name, even with something fake, I’ll take them to a freebies page, something that says, “Hey there ______, do you like movies, don’tcha?
"People online do not want to get sold to", Success Secrets of the Online Marketing Superstars, pg 59. At no point am I asking my site visitor to give me a credit card number, nor am I telling them I can get them discounts on movies, I'm really not trying to sell them on anything. I'm just trying to get my visitor warmed up enough to opt in with their email address to have a look-see at the Members Area. Then, they'll get notified when I post new movie previews or the latest reviews. I'll even tell them about my FREE newsletter, chock-full of venues for checking out the local movie "scene" as well as other local info, after all, there's gotta be more going on than the ruckus on the Strip, right?
